According a report published by IDC On Friday, China’s first-quarter 2022 wearable device shipments were 25.84 million units, down 7.5% year-on-year.
In particular, earphones shipped 15.96 million units in the first quarter of 2022, up 3.5% year-on-year, while wireless earphone shipments maintained a growth rate of 3.2% year-on-year. Shortage of demand during promotional periods at the end of last year, limited upgrading of product functions and the spread of the epidemic in some regions all contributed to an overall slowdown in the sales growth rate. .
Just over 7 million watch units were shipped in the first quarter of 2022, down 15.3% year-on-year, including 3.86 million adult watches and 3.3 million children’s watches. During this quarter, the watchmakers focused on optimizing their channel inventory and were busy preparing for the 618 Shopping Festival promotion this summer. Additionally, restrictions on outdoor activities also contributed to lower deliveries in the first quarter.
In the first quarter, 2.63 million units of wristbands were shipped, down 33.6% year-on-year. The tape market has been impacted by broader industry competition, the outbreak, and the potential for new products down the line.
IDC said that based on the current exercise function, functions related to health monitoring have been gradually improved for wearable devices. Plus, they still have a wider range of uses to explore, such as interacting with VR and other devices in games, and monitoring driver status.
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Pan Xuefei, general manager of research at IDC China, believes that over the past three years, sports watches, wireless headphones and noise canceling headphones have contributed to the rapid growth of the wearable market. . On the one hand, the market must prolong the growth cycle in stages as much as possible thanks to better positioning, and on the other hand, it must continue to explore new sources of growth.