Global Mobile Games Market (Operating System, Device) Market Outlook and Forecast Report 2022-2026 with Nintendo, NetEase, Activision Blizzard, Electronic Arts, Zynga and GungHo Online – ResearchAndMarkets.com

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DUBLIN–(BUSINESS WIRE)–The “Global Mobile Games Market (by Operating System, Device, and Region): Insights and Forecast with Potential Impact of COVID-19 (2022-2026)” report has been added to from ResearchAndMarkets.com offer.

The global mobile games market is expected to register a value of US$151.1 billion in 2026, growing at a CAGR of 9.76%, during the period 2022-2026.

Factors such as the expansion of the gaming industry, the increase in consumer spending on mobile games, the increase in the number of mobile game users, the increase in the number of smartphones, the increase in the Internet penetration rate and rapid urbanization would drive the growth of the market.

However, the growth of the market would be challenged by major issues in the development of mobile games and the identification of the optimal monetization policy for mobile games. Some notable trends may include the increase in advertising spend on mobile games, the growing adoption of cloud gaming, the incorporation of augmented reality/virtual reality (AR/VR) into mobile games, and the implementation of a free-to-play pricing model.

The gaming industry all over the world is booming and the smartphone is playing an important role in this expansion. The development of mobile games has brought about scalability for the gaming industry.

Various social media platforms are developing innovative mobile games to ensure strong product differentiation and benefit from engaging games to enhance their advertising strategies, which also plays a key factor for the growth of the global mobile games market.

The fastest growing regional market has been China due to the presence of large game vendors, releasing a variety of new games every year. In addition, other key regions such as the United States and Japan are adopting revolutionary strategies to build a strong consumer base in the mobile games market, and thereby drive the growth of the overall global market.

The competitive landscape of the market, along with the company profiles of major players (Nintendo, NetEase, Activision Blizzard, Electronic Arts, Zynga, GungHo Online) are also presented in detail.

Key target audience

  • Mobile game developers

  • Mobile game publishers

  • End users (gamer population and mobile users)

  • R&D and investment companies

  • Government agencies and regulatory authorities

Main topics covered:

1. Market overview

1.1 Introduction

1.2 Advantages of mobile gaming

1.3 Mobile game development phases

1.4 Main genres of mobile games

1.5 The evolution of mobile gaming

1.6 Structure and main activities in the mobile games ecosystem

2. Impact of COVID-19

2.1 Growth of mobile game downloads

2.2 Rise in mobile game hours

2.3 Increased use of social media

3. Global Market Analysis

3.1 Global Mobile Games Market by Value

3.2 Global Mobile Games Market Forecast by Value

3.3 Global Mobile Games Market by Operating System

3.3.1 Global iOS Mobile Games Market by Value

3.3.2 Global iOS Mobile Games Market Forecast by Value

3.3.3 Global Android Mobile Games Market by Value

3.3.4 Global Android Mobile Games Market by Value Forecast by Value

3.4 Global Mobile Games Market by Device

3.4.1 Global Smartphone Gaming Market by Value

3.4.2 Global Smartphone Gaming Market Forecast by Value

3.4.3 Global Tablet Gaming Market by Value

3.4.4 Global Tablet PC Game Market Forecast by Value

3.5 Global Mobile Games Market by Region

4. Regional Market Analysis

4.1 China

4.1.1 China mobile games market by value

4.1.2 China Mobile Games Market Forecast by Value

4.2 The United States

4.3 Japan

4.4 Europe

4.5 Middle East and Africa

4.6 Latin America

4.7 LINE

5. Market dynamics

5.1 Drivers of growth

5.1.1 Expansion of the gaming industry

5.1.2 Rising consumer spending on mobile games

5.1.3 Increase in the number of mobile game users

5.1.4 Growing Spread of Smartphones

5.1.5 Increasing internet penetration rate

5.1.6 Rapid urbanization

5.2 Key Trends and Developments

5.2.1 Increase in mobile game advertising spend

5.2.2 Growing Adoption of Cloud Gaming

5.2.3 Augmented reality/virtual reality (AR/VR) integration in mobile games

5.2.4 Implementation of the Free-to-play pricing model

5.3 Challenges

5.3.1 Main issues in the development of mobile games

5.3.2 Identification of the optimal monetization policy for mobile games

6. Competitive Landscape

6.1 Global market

6.1.1 Key Players – Revenue Comparison

6.1.2 Key Players – Market Cap Comparison

7. Company Profiles

7.1 Company Overview

7.2 Financial overview

7.3 Business Strategies

  • nintendo

  • NetEase

  • ActivisionBlizzard

  • electronic arts

  • Zynga

  • Gun Ho online

For more information on this report, visit https://www.researchandmarkets.com/r/dwm2mh

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