Google has filed a trademark with the United States Patent and Trademark Office for “Pixel Watch”. This brand apparently confirms Google’s long-awaited smartwatch ahead of its expected reveal.
Google remains silent on any prospects for its Pixel-branded smartwatch. However, reports indicate that the company is leading to an official reveal. Many references to a first-party Wear OS smartwatch are currently available. However, any confirmation from Google is still up in the air. So far it appears.
Google’s Pixel Watch brand spans smartwatches, bands, and accessories.
“The PIXEL WATCH™ trademark filing is intended to cover the categories of smartwatches; cases designed to hold smartwatches; laptop computers in the form of smartwatches; straps for smartwatches; straps for smartwatches.
Apart from the brand name, the filing does not cover any new information. The most we can glean from this, aside from the name, is that Google is gearing up for an official announcement of the device.
Additionally, references to the Google Pixel Watch codename have surfaced. The device appears as “Pixel Rohan”, according to leaker Evan Blass. There’s even a reference to the device running Wear OS 3.1 in the leak. “Won’t be long now,” Blass wrote in a tweet.
Finally, many believe the Pixel Watch will be unveiled at the company’s I/O conference. Google is hosting its annual I/O Developer Conference May 11-12. Earlier reports indicate that Google may reveal the Pixel Watch at the event alongside the Pixel 6a.
The name Google Pixel Watch seems almost inevitable. From a marketing standpoint, Google is wise to retain its branding in the Pixel name, as it will likely function as a central pillar of the Pixel ecosystem. It’s only a matter of time before the I/O conference takes place and we know for sure if a release is imminent.
Image credit: @jon_prosser