TransUnion launches TruValidate Device Risk with Behavioral


CHICAGO, Sept. 27, 2022 (GLOBE NEWSWIRE) — To help limit the more than $100 billion1 of global revenue lost due to false positives in the fraud detection process, TransUnion (NYSE: TRU) today announced the launch of TruValidate Device Risk with Behavioral Analytics. The solution is newly bolstered by NeuroID’s behavioral analytics and aims to help businesses stop fraud – not the right customers – based on device recognition, context, device and user behavior. the user.

The solution builds trusted connections by allowing users to join a global network of 6,000 fraud and security analysts, over 10 billion known devices, and over 100 million detailed known fraud reports. TransUnion’s TruValidate Device Risk with Behavioral Analytics is configurable, allowing users to measure device and user risk by combining device intelligence and NeuroID-powered candidate behavior signals with their unique fraud.

“Leveraging the right solutions to prevent fraud and identity theft is critical for any business. In today’s dynamic economy, where consumers often have many choices, it is equally important to avoid a false positive in which a “good” customer may be turned down based on technology or data. defective,” said Shai Cohen, senior vice president and head of global fraud. solutions at TransUnion. “With the addition of NeuroID behavioral analytics technology to the TruValidate suite of solutions, our customers have access to a comprehensive, integrated suite of tools to help them improve fraud detection while ensuring that false positives are mitigated earlier in the customer journey.”

Key elements of the solution include Behavior Insights, powered by NeuroID and Insights Center, powered by NeuroID. TransUnion and NeuroID first partnered in 2020 to help insurance companies find new ways to support customers, improve customer experience, and detect and prevent fraud.

This technology uses behavioral analysis to help determine whether a candidate is genuine or risky based on the candidate’s familiarity with the data they enter into a digital application. The proprietary process immediately enables in-depth visibility into a user’s unique digital interactions without collecting personal candidate data.

“In addition to real-time scoring of individual candidate behavior, we also aggregate all observed behaviors in an application to monitor broader behavioral trends. This aggregated data is displayed via a near real-time dashboard to help companies to more easily understand the behavioral patterns of their risky and genuine candidates at scale, without requiring the support of a strong data science team,” said NeuroID CEO Jack Alton. optimize their applications for the different types of users they receive, adding an extra step for at-risk applicants and reducing friction for genuine applicants.”

These new features work in tandem with TransUnion Device Risk’s existing anomaly detection, location intelligence, and device reputation and behavior analytics to help increase fraud capture and actionability. The combination of features will benefit businesses across multiple industries, including financial services, insurance, gaming and gambling, retail, and telecommunications, among others.


1 Reduce the risk of false positives |

Focus on industry


“Fraud continues to be a growing concern for our insurance companies and we are delighted to extend the partnership we first developed with NeuroID in 2020. The new solution provides our insurance customers with better top-of-funnel visibility plus enhanced fraud protections, without adding barriers to the consumer experience. It’s a win-win.”

  • Mark McElroy, Executive Vice President and Head of Insurance at TransUnion

Financial services

“The new solution incorporates patented neuroscience technology that can assess how familiar users are with the personal information they provide to a financial institution. By analyzing this data in real time, these products can help provide critical insight into whether a loan applicant’s intentions are genuine or misleading, without adding additional friction to the process.

  • Jason Laky, Executive Vice President and Head of Financial Services at TransUnion

Other industries

“The addition of behavioral analytics is a game-changer for competitive industries such as retail, telecommunications and gambling, where many businesses simply cannot afford to lose legitimate customers due to In addition, this solution will help many public sector organizations ensure that citizens are able to access essential government services.

  • Glen Goldstein, Executive Vice President and Head of Diversified Markets at TransUnion

For more information on TransUnion’s TruValidate Device Risk with Behavioral Analytics solution, please click here.

About TransUnion (NYSE: TRU)
TransUnion is a global information and knowledge company that enables confidence in the modern economy. To do this, we provide a complete picture of each person so that they can be reliably and securely represented in the market. As a result, businesses and consumers can transact with confidence and achieve great things. We call it Information for Good.®

TransUnion’s global fraud solutions unite both consumer and device identities to detect threats in marketplaces while ensuring seamless user experiences. The solutions, all part of the TruValidate suite, merge traditional data science with machine learning to provide businesses with unique insights into consumer transactions, protecting tens of millions of transactions every day.

A leading presence in more than 30 countries on five continents, TransUnion delivers solutions that help create economic opportunity, exceptional experiences and personal empowerment for hundreds of millions of people.

About NeuroID

NeuroID is a next generation behavioral analytics company passionate about putting people at the center of the digital world. Our mission is to enable our clients to build meaningful and lasting relationships with their digital customers. With a decade of patented scientific research, NeuroID opens up a rich source of pre-submitted behavioral data, collected in real time from any device, in any Latin-based language. This visibility provides actionable insights our customers need to reduce fraud while improving the customer experience.

Contact Dave Blumberg
Trans Union
E-mail [email protected]
Telephone 312-972-6646


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