Viaplay device partnership with VIDAA

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Viaplay Group and Hisense’s Smart TV platform, VIDAA, have entered into a multi-market, multi-year partnership. The Viaplay streaming service app will be pre-installed on all Hisense smart TVs sold in Viaplay’s current direct sales markets and in North America, where Viaplay will launch in early 2023.

The Viaplay app will receive premium placement in the Hisense UI, and a dedicated Viaplay button will be added to all new Hisense TV remotes sold in the Nordic region.

Hisense is the second largest TV brand in the world by shipment volume share and has a global footprint. Launched in 2019, the company’s VIDAA platform is available in all Hisense markets and supports a range of Smart TV applications and technologies.

Philip Wågnert, Viaplay Group Chief Technology and Product Officer, said: “Viaplay is a unique service, and we want our compelling range of premium Viaplay Originals, the world’s best live sports and more to be readily available on all relevant platforms. Teaming up with VIDAA will expand our reach and allow even more viewers, including in our upcoming North American markets, to experience Viaplay for themselves.

Nick Ruczaj, Vice President, Content, VIDAA, added, “This is a very exciting opportunity for both parties as well as streaming enthusiasts. At VIDAA, we believe in making streaming services accessible and affordable for a diverse population, and partnering with a major industry player that offers a wide range of multinational content such as Viaplay is an essential part of this process.

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